Announce the opening of your store using SMS campaigns

The announcement of the opening of a new point of sale is the end result of many steps that have followed one another over the months, between the reflection and the development of plans, which brings real joy and satisfaction to finally see your dream come true following a boundless investment... Now, it's a question of finding the marketing campaign strategy that will allow you to boost the visibility of your store .

This step is just as important as the previous ones for your point of sale, communicating effectively is a real imperative , so that everyone knows: customers, prospects, suppliers... What is the opening date, the location of the store, and that they are all cordially invited to the event in preparation.

Among the many shopify website design communication channels at your disposal, it is not always easy to define their uses and functionalities according to your activity: press release, flyers, blog article, radio advertising, message or video on social networks... There is no shortage of ideas for opening a store, however, SMS , is a communication channel appreciated for its speed and efficiency, must be part of your communication campaign, because it combines perfectly with other communication channels and helps you achieve your marketing campaign objectives without breaking the bank.

How SMS marketing helps you boost a store?
To boost your store, you must first precisely define the objectives linked to the announcement of its opening: give visibility to your store, capture maximum attention, increase the current volume of visits to your store, etc.

Following this reflection, and once the objectives have been set, it is a question of determining the type of event in accordance with your communication projects, as well as the amount that can be allocated to this ambitious program. The means of communication will depend on all of these reflections, to which you can add the SMS marketing campaign in order to increase your chances of achieving the objectives set by your company.

SMS allows you to broadcast an announcement about the opening of your new point of sale to a very large number of recipients, in a targeted manner (type of target audience, departments of the catchment area, type of products), at an incomparable quality/price ratio. Compared to a paper marketing medium such as flyers with distribution in letterboxes in the catchment area, the difference in budget is enormous, and the effectiveness of SMS is much higher than many more traditional communication channels. For example, sending 1,000 SMS will only cost you €59 while ensuring an opening rate of 97% and a memorization rate of almost 80% , it's hard to do better in terms of communication...

Announcing a store opening by SMS brings real visibility to your store.

Our tips to boost store opening
Take care with the writing of your SMS , its message is short, of course, but its speech must be adapted and especially not neglected! Your recipients must feel the desire to discover your store, an exceptional offer or a free sparkling drink can make all the difference with customers.
Don't forget to indicate the date and location of the store opening and don't hesitate to broadcast them in several SMS messages at different times: a few weeks before, 1 week and then the day before the opening of your store.
Insert a link in your SMS that leads to a Facebook social network page allowing them to discover the store, your website, a map, etc. This will also help you to know the Return on Investment (ROI) rate and whether the target clientele was the right one.
Go all out so that this event will leave a lasting impression on your customers and prospects! Arouse their curiosity and heat up their minds by spreading clues over time about the theme, surprises, etc.
The advantages of SMS for a store opening announcement
In addition to an exceptional opening and memorization rate, here are the other advantages of SMS:

The content is short, precise, it is not a question of filling an entire page when creating it,
The deliverability of SMS is unmatched, moreover, there is no SPAM unlike an e-mail,
The SMS is read almost instantly: 1 to 4 minutes after receipt,
80.7% of French people like to receive text messages from brands,
93% of French people have a mobile phone, including 65% smartphones,
A clickable short link is a great way to promote a product, service or event, directing recipients directly to a website, product page, social media, etc.
The smooth and easy use of our online platform makes setting up your campaign much easier…
What types of SMS should be used for the store opening announcement?
The classic SMS
It clearly announces the event while presenting a special opening offer, in order to attract the maximum number of participants to your establishment. You will thus be able to easily verify the effectiveness of this offer by the number of visits to your store and checkouts.

SMS with discount
A link at the heart of the message leading to a downloadable discount coupon to present at the checkout allows you to check the click rate in relation to the number of SMS messages sent.

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